Why hire a professional website designer?

A website designer can turn your ideas for an internet business into a reality that will attract visitors to your site, and keep them coming back.

JDA Publishing can meet your design and development needs. Choose a web developer who will create customized, dynamic web pages for your internet business that will sustain you at a whole new level.

We accomplish this with you by creating appealing and accessible websites, our own ethical ways of working and raising the profile of our clients.

JDA Publishing is a full-service web design and e-solutions provider offering web design, graphic design, web hosting, e-commerce solutions, web marketing and search engine optimization services to the Oklahoma area and beyond. JDA Publishing also owns and operates a variety of other companies such as Green Hosting and Script Installation Services. More details can be found on Our Methods.

At JDA Publishing, we understand that your business may not have the need or the budget for a big web design project or web marketing campaign. However, you do need exposure on the internet to stay competitive. Everyday, people from all over the world are researching their purchases and living plans on the internet. The numbers are astounding! Don’t get left behind.

The web design services we offer at JDA Publishing are designed to meet any business need or budget. Whether you are looking to establish your first web presence with a static website, or need a dynamic database driven website with a Content Management System (CMS) to allow for easy content editing, we can help. We can also help your business start a power-packed e-commerce website to sell your products to thousands of potential new customers via the web. We offer a FREE comprehensive web needs analysis to help determine your needs and wants for your website project.

Search engine optimization (SEO) is also great way to get your site listed and positioned in the major search engine directories, but can take up to 12 weeks for results. Search engine optimization is generally the best option for long term search engine positioning and placement, but can involve considerable time and patience.

Whether you are looking for a new website, a dynamic database driven website with a Content Management System (CMS), an e-commerce solution, web marketing assistance or search engine optimization, we have the e-solutions you have been searching for.

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GETTING INTO THE SEARCH ENGINES

Hello again,

Continuing in our Keys to Success series, we will now delve into the almighty search engines.

In order for your blog or site to come up in search engine results, the search engine must know it exists. Getting discovered, and indexed, by search engines is a critical first step to securing search engine traffic.

Contrary to the beliefs held by some, a search engine cannot simply “find” your blog or web site on its own. It must be led to the blog in some fashion. There are two general ways by which this can happen. You can either tell the search engine about your blog, or you can devise a means by which it will find you.

At first glance, it seems like just telling the search engine would be the optimal solution. At one time, this strategy was the easiest way of getting indexed. However, it is no longer the best way to go about things.

You can directly submit your site to Google, for instance. However, it may take the search engine months to get around to your request. At some point, in frustration, you might be led to submit the information again. There are fairly credible reports that frequent submission of a blog or web site directly to the search engine may actually lead to a penalty. They would prefer to find you all by themselves.

I have personally not noticed any problems with direct submission to MSN’s search engine. However, considering the variety of ways by which one can be found without utilizing direct submission, it does not seem necessary to tip off MSN in that manner.

This is a bit of an overview.  In the next few days we’ll get more into the meat of SEO (Search Engine Optimization).

Have a great day!

pj

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CONTENT USABILITY

Content Usability

Our next sub-topic on the “Keys to Traffic” (and a successful web site or blog) is Content Usability.  Usability, as it relates to online endeavors, can involve everything from site structure to color choices. With respect to written content, we will primarily be concerned with constructing posts that comport with readers’ preferences and expectations for written materials.

Quality Web or Blog Content Image

Internet readers tend be “scanners.” They generally scan a page or post and then make a determination as to whether or not to invest more time and effort in reading the material carefully. If their scan does not provide them with something to grab their attention and interest, they are more likely to click away than they are to continue reading.

Thus, content should be offered in a way that is easy for users to scan. It should also be provided in a way that encourages online reading. What does this mean in terms of practical considerations?

One should offer text in a size that is easily read. They should also offer content in the form of shorter paragraphs and make use of “white space” to make scanning easier. Long paragraphs are not as well-received as shorter ones.

The choice of a font should be based on readability rather than on whether or not one feels it possesses some greater aesthetic value.

Content usability is important and any blogger truly interested in maximizing the comfort and value of the user’s experience. That attention to detail can increase repeat visitation and total page views.

More on the “Keys to Traffic” tomorrow.  Stay tuned!

Pj

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