Search Engine Optimization is the key to Free search engine traffic. Here are a few quick notes to improve your traffic results:

On-Page SEO

Properly using the ALT tag for images

You should use the ALT tag for all your images. It allows you to

explain to search engines spiders what’s that image about.

Of course here we should use our keyword too but also add to it a

detail about what that picture really is and also one of the words “graphic”,

“logo”, “image”, “design”, “photo”.

Also keep the length of the text in the alt tag to less than 7-8 words.

For example:

- “weight lose story products logo” is perfect

- “weight lose story products” is not OK since it doesn’t contain one

of the key words that shows that we’re talking about an image

- “Weight lose story and weight lose pills and weight lose pictures

graphic” is not OK since it’s too long.

Metatags

The metatags are added to the HEAD section of you’re your HTML

code, just like the title section.

The most important ones are clearly “description” and “keywords”.

The Description metatag should be a short sentence that describes

what your site is about. Considering that it may be visible to people

(generally it’s the text displayed by search engines behind your title page) it

should be a nice and attractive text.

It must also include our keyword.

For example:

- “A full guide about weight loss. A large database of weight loses

stories shared by our members.” It’s a great description (it contains

the keywords – “weight loss” even twice – and is also human

readers friendly.

- “A brilliant site. Lots of interesting information. Reading our

articles is a must.” may sound very attractive to a human reader but

it’s not OK for SEO since it doesn’t includes our keyword

- “Weight lose story | weight lose picture” has our keywords but it’s

not good since it’s not too attractive for our human readers.

The correct code for it is the following one:

<META name=description content=”Your descriptive sentence

here.”>

The Keywords metatags should be an enumeration of your keywords.

Here you may use different forms of the same keyword (ex: loss but also

lose, or kilos but also pounds, etc).

The number of keywords shouldn’t exceed 10 – 12 different

keywords.

The correct code for it (and also a short example) is the following one:

<META name=keywords content=”weight, lose, loss, story, stories,

picture, pictures, pills, medicines, kilos, pounds”>

I’ll also list here a full list of the other useable keywords with a very

brief description:

<META content=”7 days” name=revisit-after>

* It instructs search engine spiders to revisit the page every 7

days

<META name=owner content=”Company name

<www.companydomain.com” >

* It specifies the owner of the page

<META name=author content=”Company name

<www.companydomain.com” >

* It specifies the author of the page

image weight, keyword weight, metatag, metatags, search engines, search engine optimization, search engine traffic, SEO, traffic results, Uncategorized

Search engine optimization or SEO is a very good marketing tool that site owners use to get to the top ranking of the search engines. Marketers should have a very good grasp of SEO techniques so they can get as many visitors to their sites and translate the number of visitors to actual sales.

A newbie would find the term SEO too complicated for comfort but he will be hanging to SEO for dear life once he gets to know the techniques associated with the term. The same goes if he realizes the positive effects of good SEO techniques to his business.

There are several SEO techniques but one of the most common techniques known to writers is the use of proper keyword density. This refers to the number of times that a certain keyword is used in the entire page to maximize the possibility of it being found by the search engines.

Experts have developed different SEO techniques and some of them ethical, most are not. Those who delve on SEO as a tool for marketing their sites can choose a different SEO anytime depending on his needs and of course his ethical beliefs.

And just like the movies, SEO practitioners are identified either as an SEO white hat practitioner or an SEO black hat practitioner. The distinction is pretty obvious because those who use white hat SEO are the ethical marketers while those who use black hat SEO are the unethical marketers.

To make the distinction clearer, black hat SEO refers to the use of spam and other unethical practices. White hat SEO refers to the use of permission-based or opt-in emails. While both types of SEOs serve their purpose, white hat SEO is encouraged to make life easier for everyone in the world-wide web.

Those who employ black hat SEO such as spamming can be successful in getting as many traffic as possible but those in the know will ultimately get him and will probably have him suspended from the net. Worse, a black hat SEO can be blacklisted from most sites.

Black hat SEOs have been berated for what they are doing but most of them are really very successful and earn lots of money by allowing millions of traffic to the target site. Of course, these people are aware that the law will ultimately get them and their sites will be closed down later. But they have already though of that so perhaps their earning would more than make up for the blacklisting or the closure.

While it is true that the use of black hat will get the site to the top search engines, good SEO or white SEO techniques will also be able to do the same thing albeit in a longer period of time.

Black hat SEO can ensure the success of a site the soonest possible time but it will also ensure the early demise of the site. By practicing white hat SEO, the time it would take to get to the top ranking of the search engines would be longer but who needs quick fixes when the ultimate goal is to remain in the business for a long time?

There are a lot of SEO practitioners who can get a site to the top ranking of major search engines but they will be the first to admit that this will take time. If the business is a major site and it wants to stay in business for quite some time then if it better to use white hat SEO and wait for the rankings to go up.

There are a lot of white hat SEO techniques that will surely help the site get the needed traffic. The marketer can resort to site promotion using the traditional and non-traditional methods.

One of the best ways to promote a site and to get it to the top rankings of search engines is to post as many keyword-optimized articles on the site. Search for the top keywords being used by the target market when looking for such topics and use that keyword properly. Most marketers agree that a three to five percent keyword density is best. More than that can be classified as black hat SEO already.

Pj Germain

SEO, Uncategorized

Making Friends for SEO – Tips on Social Bookmarking

People make friends for a variety of reasons. They can make friends because they simply desire to have an additional companion. They can make friends to have someone to talk to about a similar interest or to find one who can also become his business partner as well. In the Internet, however, there’s only one reason why websites or blogs make friends with other websites, and that’s because of SEO.

WHAT IS SOCIAL BOOKMARKING?

You bookmark a particular website because there’s something about it that you like. You’re also bookmarking a site because you wish to visit it often on a click of a button instead of having to type its whole URL over and over. All your bookmarks are stored in the hard disk of your computer.

Now, social bookmarking works almost exactly the same except that the websites you’ve bookmarked are stored in the Internet. Secondly, your bookmarked websites can also be accessed by other people. Thirdly, bookmarked websites are supported by tags or keywords and key phrases. Fourthly, people who view your bookmarked websites can include them in their own bookmark or category list as well.

LOOKING AT SOCIAL BOOKMARKING WITH AN SEO POINT OF VIEW
There are several ways that social bookmarking can benefit your website:

Linking – Each bookmark you get from a social bookmarking site will also contain a link that will direct people to your site. As we all know, links are something that search engine spiders take very seriously when it comes to SEO. Also, think of each bookmark you get from a reader or viewer in a social bookmarking site as a vote. Obviously, the more votes you get, the more popular your website is, and consequently, the more chances search engine spiders will take notice of you!

Tagging – Search engine spiders will also have a better understanding of what your website is all about with the use of tags thoughtfully provided by your readers. The choice of keywords and key phrases will ensure that search engine spiders place you in the correct category.

SOCIAL BOOKMARKING SITES TO CHOOSE FROM
CiteULike – This social bookmarking site primarily targets online academic resources. Besides being used for SEO purposes, this website is also a great source of academic papers for students.

Connotea – If your blog or website tackles any scientific subject, you’re better off registering an account in this particular social bookmarking website.

Del.icio.us – This absolutely tasty website doesn’t let you encounter any hassle when it comes to social bookmarking. After registering an account, you can immediately start bookmarking. Besides that, you can also modify your toolbar to make your browsing process more productive.

Digg – Unlike other social bookmarking websites, Digg not only allows you to make up a list of your favorite websites and tag them but you can submit articles as well! It’s also easy to understand how the voting system works in this website. A person DIGGS your website if he bookmarks it, and when a lot of people DUGG your website then the more chances you have of getting your website noticed!

Onlywire – This social bookmarking TOOL makes sure that its members spend their time productively by getting rid of redundant steps in their bookmarking process. All you have to do is create a bookmark and submit it to the top social bookmarking websites of your choice.

Flickr – Besides social bookmarking, Flickr also allows you to host an image gallery. This is one of the most popular social bookmarking websites in the Internet.

Technorati – This is another popular social bookmarking website in the Internet so you’ll do well if you register an account here. Among other things, Technorati allows you to re-use the tags you’ve created in their sites and place them in your posts or entries. Just make sure that you’re using the right link and code and Technorati will handle the rest!

The Socializer – All you have to do is click the “socialize this” button and a particular blog or website is immediately added to your list. The Socializer operates similarly to Onlywire.

Wists – Learn about the greatest and most secret shopping portals online in this website.

There’s nothing to lose and everything to gain from joining social bookmarking sites so register an account in as many social bookmarking websites as you can to generate more traffic for your website!

Pj Germain

bookmarking, bookmarks, search engines, SEO, social bookmarking, website